Google Play Starts Reviewing Apps

“We started reviewing all apps and games before they’re published – it’s rolled out 100%…And developers haven’t noticed the change.”

– Purnima Kochikar, Director of Business Development for Google Play

File this one under “things I never thought I’d see in my lifetime”. I don’t know how I feel about this yet. The Apple review process is an insane PITA for developers to deal with, so all I can hope is that Google doesn’t follow their lead.