Now Google plans to up the ante at its app store: It will also move from a 70/30 split to 85/15 for subscriptions — but instead of requiring developers to hook a subscriber for 12 months before offering the better split, it will make it available right away.

Not to be outdone, Google has their own 85/15 deal for subscriptions, but doesn’t require you to wait a year. Interesting. Can we please continue this competition until the revenue split for paid apps is also 85/15? No? Come on, a developer can dream…